The Sliver Fern Group
The Silver Fern Group is a portfolio of award-winning hair, beauty and aesthetic businesses that turns ordinary services into extraordinary experiences. Each created to complement one another, the portfolio works to achieve exceptionally high standards in client experience and interior design. Delivering the most innovative treatments while treating every client like a VIP and catering to the changing needs of the beauty industry in a design-led way is how the Silver Fern Group distinguishes itself from the rest. By bringing together the best of beauty, business, and design, the Silver Fern Group excels in creating distinctive and well-respected brands across the UK and NZ.
Alchemy & I
Alchemy & I is a ground-breaking salon and blow dry bar, bringing a new concept to market that combines exceptional standards in colour transformation with a unique VIP client experience. A space created with some of London’s top interior designers, in its first year of business, Alchemy & I had a high net profit result and continues to grow to new locations, with a site in Berkhamsted, Herts, and a newly launched premises in New Zealand.
Cecily Hybrid Spa
A mix between a luxury day spa and a high street beauty salon makes Cecily unique as the first Hybrid Spa. Cecily is a heavenly utopia that is home to a team of beauty specialists who all boast prestigious training and experience. Beautiful aesthetics and high standards, combined with a savvy business model, makes Cecily one of the most efficient and profitable spas in the UK. The Hybrid Spa name has been trademarked, and more premises are set to open soon.
Koha Skin Clinics
Koha is a luxury aesthetics clinic that aims to turn the industry on its head by providing a comfortable and accessible experience for all. Designed and themed with a love of New Zealand in mind, Koha combines the latest in technology with a pure and natural feel while a team of highly qualified staff consistently deliver exceptional results for clients. By employing skilled in-house Nurses and Doctors, as well as top skincare experts, Koha has become highly regarded in the aesthetics industry.
Haylee Benton - Founder & CEO
Originally from New Zealand, and now living and working in the UK, Haylee Benton is an entrepreneur with 15 years’ experience in creating sustainable business growth, both for her own start-ups and as a manager and director of large corporations.
Since the age of 22, Haylee has been transforming struggling businesses into multi-million-pound organisations before she successfully launched PamperPad, a platform where people can find top-rated beauty treatments nearby.
Now, she’s spearheading The Silver Fern Group where she is turning her concept of accessible VIP beauty experiences into a reality. Supported by a hand-picked team of hair, beauty and skin experts, Haylee plans to take the Silver Fern portfolio global.